The major development in the 1950s and 1960s was achieved by the borough council purchasing Newcroft Farm in two lots from C & T Harris, who had acquired the farm in 1918 from the marquess of Crewe.
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| William Street looking towards Porte Marsh Road |
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| Hungerford Road |
The 1960s period of development began after the borough council purchased the remaining 38 acres of Newcroft farm. This released land along the west side of Oxford Road, on which another 230 houses were built along with two schools and the industrial estate at Porte Marsh Road. The streets developed include Hungerford Road and Rochdale Road, which connected Bryans Close Road all the way up to Newcroft Road. All the roads off this were also built, including Warren Crescent, Luckett Way, Duncan Street, Dunnet Close, Baydon Grove, Swaddon Street, and William Street etc.
Dunnet Close, Baydon Grove, Swaddon Street, were built for letting by the South West Co-operative Housing Association. Part of Hungerford Road, Rochdale Avenue, Luckett Way and William Street was built by Permanent Home Builders, the Co-operative organisation involved with houses for sale[2].
References:
British-history.ac.uk. (2019). Calne: The town in the 20th century | British History Online. [online] Available at: https://www.british-history.ac.uk/vch/wilts/vol17/pp44-51 [Accessed 15 Oct. 2019].
[2] John, W., 1996. At Local Level. 1st ed. Chippenham: Antony Rowe Ltd.

